Select, America’s #1 Cannabis Oil brand, is giving everyone something to put on their wish list this year. We collaborated with Select on a special end-of-year campaign, finding fun and unique ways to incorporate their collection of premium oils and edibles into our holiday traditions.
We transformed the Select product line into holiday snowflakes, photographing slowly falling gummies and oil pens shimmering with yuletide cheer. These seasonal graphics came to life through OOH, social, and in-store activations.
If you find yourself in a Cannabis-friendly location during the holidays, be sure to add a little bliss to everyone’s stockings with products guaranteed to spark joy, by Select.
Role: Art Director & Designer
Agency: B-Reel NYC. 2020
Senior Creative: Suchi Ahuja & Piet Konickx
Senior Designer: John Olson
Copywriter: Witt Whitmore
Photography & Video: Stept Studios
Photography & Video: Stept Studios
